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Worst Idea Ever

That was not a UFC organized stunt.

April 06, 2018 - 11:57 am

So let me ask again: WHAT THE HELL?

Let’s clear one thing up right now – that was not a UFC organized stunt. If it was, it was the worst idea ever. What company would organize a promotional stunt that costs them three fights on a card and could’ve been so much worse? You don’t organize a promotional stunt that could put one of the headline fighters on your card in the hospital and sends the face of the sport to the police station. 

And yes, conspiracy theorists, I get it. Now everyone’s talking about the UFC today and maybe more people will buy the fight tomorrow, but what good is that if Conor McGregor gets suspended? What good is that if McGregor’s final fight wasn’t against an opponent in the cage, but was against a bus in the Barclays Center loading dock? 

And I also get that a Conor-Khabib fight is now bigger than it ever would’ve been before, but was that really worth the risk that one or both of them gets injured on a loading dock? No. That would’ve been a huge fight to begin with, because every fight with Conor is a huge fight. You didn’t need Conor getting on a plane to fight a bus in order to make a potential fight down the road bigger. 

As for McGregor himself, this has always been a big McGregor house. He’s an incredible fighter, an incredible promoter, and incredible presence. And that was an incredibly moronic thing to do. And that’s being kind. I really don’t get it. You’re the biggest guy in the sport, you’ve made millions, and now you’re going to throw it away so you can throw a hand dolly at a bus? For who? For what?

This is a guy who complained in the past about traveling for media tours and promotions for fights, but he’s going to jump a plane from Dublin to fly to New York, allegedly, just to fight a guy on a loading dock? The guy who hates traveling for promotions is going to fly to the promotion of a card he isn’t even on and crash that? Makes zero sense at all. 

It seems like it wasn’t because they were going to strip his belt. And it shouldn’t have been. There was no reason for them not to strip his belt, he hasn’t defended it. Those are the rules of being the champ, that you defend the title. And if you don’t defend it, someone else gets it. 

So if it wasn’t about the belt, and it seems like it wasn’t, then it was about Khabib confronting McGregor’s teammate, Artem Lobov, in the hotel earlier this week? Really? That’s it? I get loyalty and friendship and all of that, but one guy confronts your teammate in the lobby and you grab a CREW OF YOUR GOONS  board a plane, apparently, fly across an ocean, allegedly, and then look to attack him? That’s the dumbest thing ever.

I really hope it was worth it, because that move just cost him a ton of money. You have to think there will be lawsuits, at least Dana certainly seems to think so.

But forget the lawsuits, and the likely suspension, and the criminal charges, he maybe have cost himself his UFC future. Because Dana doesn’t seem real fired up to be in the Conor McGregor business at the moment. And even if he didn’t, he cost himself future UFC millions. I’m not sure that Dana bans him for life, but I know this – when they sit down to negotiate another deal, Conor just gave Dana all the leverage. They aren’t partners any more. If Conor wants to fight in the UFC again, it’ll be on Dana’s terms. If Conor fights in the UFC again, especially if it’s against Khabib, it will be one of the biggest fights of all time, the pay-per-view will be massive, the gate will be massive, and Conor will get a smaller chunk of it because of what he did on the loading dock. 

This guy seemed like one hell of a savvy businessman and this was one hell of a dumb thing to do. Dana was right when he dropped the word goon. It was goonish. And stupid. And incredibly dangerous. It was all of that. 

As Dana said, there’s a way this could’ve been resolved.

If you’re Conor McGregor and you want to fight Khabib for what he did to your friend, then fight Khabib, in the cage, for millions of dollars. Don’t fight his bus in a loading dock for free. 

We haven’t heard from Conor yet and while I’m really curious to hear what he has to say, I’m not sure how much it matters. I’m racking my brain to come up with an explanation where I’d say, okay, it makes sense that you and a battalion of guys got on a plane and flew to New York to attack a bus in a loading dock. What could he say that would make that make sense? Nothing.

You ruin your career and reputation because some guy confronted your buddy in a hotel? That’s not the smart and savvy Conor McGregor that we knew before. That’s the dumbest thing ever. Hope that was worth it. But I know it wasn’t.

If you’re Conor McGregor and you want to fight Khabib for what he did to your friend, then fight Khabib, in the cage.